Option Kitchen
Option Kitchen started up in 1995 making RTA kitchens in a small factory with just 945 sq.m. floor space. The target customers were local homeowners wanting a kitchen makeover. This relatively new product quickly proved to be a runner with good growth potential.

Option Kitchen reacted promptly with a strongly market-oriented product offering. On the American east coast, there was growing demand for European-style kitchens, accelerated by the favourable exchange rate of the Canadian dollar. In response to this demand, Option Kitchen modifi ed its production so as to offer built-in kitchens that would offer customers a design choice that wasn't limited to traditional American-style styles.

This decision proved to be spot on, sparking average annual growth rates of around 30 %. At the same time, it was relatively easy for Option Kitchen, with its geographically well-positioned sales network, to continue producing the faceframe kitchens that appealed to more traditional kitchen buyers. As part of this strategy, the company bought and integrated a second factory.

2000 was another milestone in the company's development. Production was concentrated in a large new factory where state-of-the-art machinery, a modern paintshop and higher levels of automation ensured solid quality. New designs and colour options expanded the product range. The resulting product flexibility meant that reaching the ambitious growth targets was a real challenge for the Option Kitchen team and their suppliers.

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