Option Kitchen started up in 1995 making RTA kitchens in a
small factory with just 945 sq.m. floor space. The target
customers were local homeowners wanting a kitchen makeover.
This relatively new product quickly proved to be a runner
with good growth potential.
Kitchen reacted promptly with a strongly market-oriented product
offering. On the American east coast, there was growing demand
for European-style kitchens, accelerated by the favourable
exchange rate of the Canadian dollar. In response to this
demand, Option Kitchen modifi ed its production so as to offer
built-in kitchens that would offer customers a design choice
that wasn't limited to traditional American-style styles.
decision proved to be spot on, sparking average annual growth
rates of around 30 %. At the same time, it was relatively
easy for Option Kitchen, with its geographically well-positioned
sales network, to continue producing the faceframe kitchens
that appealed to more traditional kitchen buyers. As part
of this strategy, the company bought and integrated a second
was another milestone in the company's development. Production
was concentrated in a large new factory where state-of-the-art
machinery, a modern paintshop and higher levels of automation
ensured solid quality. New designs and colour options expanded
the product range. The resulting product flexibility meant
that reaching the ambitious growth targets was a real challenge
for the Option Kitchen team and their suppliers.
For more information on Option Kitchen
here to visit their website.